Pack Your Bags ~ The Infiorata Await (plus win a Hanging Cosmetic Bag in Bella Fiore Raspberry!)

June 25, 2012

Here in the US we have our Cherry Blossom Festival in Washington D.C., and our Rose Parade on New Year’s day, but have you ever heard of The Infiorata?  They are a series of flower art festivals held in Italy every May and June in many towns throughout the country (so plan for next Spring).  At these Infioratas, flower petals are used to create mosaics and tapestries that cover streets, plazas and sidewalks. In some towns, such as Genzano di Roma, a masked parade dressed in medieval and traditional clothes walks on them.  Each year, a different theme is created, usually religious, but always a riot of color.

To create these floral displays, a design is drawn in chalk on the ground – soil is placed around the design and then thousands of flower petals and seeds create the images – the petals are kept moist to keep their color.  Depending on the size it takes several days to complete each work.  Some of the most notable Infiorata’s are held in Brugnato, Bolsena, Genzano di Roma, Orvieto and Spello.  Here’s a look at a few designs from past years:

We love the beautiful colors and couldn’t help but be reminded of our colorway, Bella Fiore Raspberry (which means beautiful flower in Italian).  While the actual colorway was inspired by vintage wallpaper, we think an Infiorata display in this pattern would be just gorgeous!  Want to win a bit of floral inspiration for your own?

**We’re giving away one Hanging Cosmetic Bag in Bella Fiore Raspberry (valued at $56) Just comment below and you’ll be entered to win – we’ll pick one commenter at random and post the winner here on Friday, so check back to see if you’ve won!**

**Update** the winner of this week’s giveaway is: Tracey Byram who wrote:

“Absolutely incredible! I would never have thought you could create such awesome art with flowers.”

Just email us at: with your shipping address and we’ll get that right out to you!!

Be sure to check back next week for another fabulous giveaway.

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