Tell us a little about you! How long has your store been around? How many employees?
I opened Accents 7 years ago this coming November. I was an emergency room nurse who wanted a change of scenery before starting a family. We took a huge leap of faith and opened a home decor store. I have 5 employees, 6 including me.
How did you first learn about cinda b?
I found cinda b in Atlanta when it was still in the CMA showroom. Gifts were not something that we sold at our store, but as the markets changed I started looking for lines that would be great pick ups but still an elegant product. We started small with cinda b, but in September 2012 we tripled our store space and my large cinda b corner was born. We have three cinda b full size fixtures and an island fixture. We carry all of the patterns but specialize in travel products and special order handbags.
What inspired you to start carrying cinda b?
We sell cinda b for any and all occasions. It’s a huge draw at graduation for those wanting to purchase the girls a more grown up look, but of course being in the south we still monogram it. The best thing about the product is that it’s a great “add-to” gift. Customers will walk in and purchase the entire line in one swoop or make wish lists for themselves.
What is your favorite pattern and style?
My favorite pattern as of today is Neptune, but I personally have a variety of bags in different patterns. My favorite bag is the Horizontal Tote II because it’s my brief case and carryall for work. I carry it every single day. It’s in Ravinia Black.
Where is your dream travel location? What bag would you carry and why?
I would love to travel to Hawaii, and of course I would have to take the Beach Bag II for that…in Neptune!
What do your customers love most about cinda b?
My customers love cinda b and have formed a great following. They love the styles, fabrics and the fact that they can be washed is a huge plus. The cinda b love picked up even more after Cinda herself came to visit the store. She was so personable and easy to talk to. My customers feel like they “know” her now.
What is your biggest cinda b success story and why?
My biggest cinda b success story is not necessarily about my customers but about Y’all! Second to having the honor of Cinda coming to our store, was your company’s huge heart. I am a member of our local junior auxiliary and one of the projects we spent a lot of time on in this volunteer organization is youth shelter. This is a shelter that takes in abused children taken from their homes, and most all of the children come to this shelter with nothing but the clothes on their backs, and maybe a few belongings in a garbage bag. We saw a need to provide luggage and the first thing I did was call my sales rep and ask if I could purchase retired, discontinued bags to donate to the children. Y’all did one better and donated 30 Overnighter bags to this charity and I was honored to be able to be a part of this and of course our cinda b following greatly expanded after seeing the “heart” behind the company.
As a Retail Store owner, what are a few tips you have learned along the way?
As a shop owner, I am a little stubborn to conform to the ways of others because I love to display in my own style. But this is one product that because you have done your research, it is best out on a cinda b display. I learned this from y’all and have carried it over to other lines. So when in doubt get the displays and lots of them. Also knowledge and more knowledge is the way to sell a product. The more you or your employees use something the better you sell it.
My best kept tip for hosting a party or event at your store?
The best tip I can say about hosting an event is advertise and ask any and every one you know to please stop by and then spread the word. Giveaways are great too.