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b Spotted: Opal and Ruby Gift Emporium

Posted on 17 November 2015

Tell us a little about your store? Opal & Ruby Gift Emporium is a gift store for everyone! We offer gifts for men, women, children, and even pets! From trendy to classic, we have a little something for everyone’s style. What motivated you to open your store? And we have to ask, why the name Opal and Ruby? My sister, Kelli, and I moved to Fort Wayne, Indiana from Oklahoma City about a year and a half ago. Oklahoma City is infiltrated with great boutiques and shopping opportunities, and we found that Fort Wayne didn’t have the shopping experiences that we had grown accustomed to. Fort Wayne is a great city, and we thought it needed a shop that offered great gift choices! It had always been a dream of mine to open a boutique. Our parents were extremely encouraging and helped us breathe life into the dream, which is now a reality! The name Opal & Ruby is a nod to my birthstone and my sister Kelli’s birthstone. My birthday is October (Opal), and Kelli is a July baby (Ruby). We thought it sounded fun and a lot better than Kristin & Kelli’s! opalandrubyblog3 What do you and your customers love most about cinda b?  We all love that it is a lifestyle brand! Perfect for women on the go, which just happens to be every woman! The bags have great style and personality, yet aren’t too loud nor busy. Customers can pick a pattern and build a collection! There are so many great pieces that accompany the bags and luggage. Everyone appreciates the fact that you can clean a cinda b bag in the washing machine, let it air dry, and then it’s good to go again! Most of all, our team and our customers LOVE that cinda b is made right here in Fort Wayne, Indiana! How fortunate are we?! opalandrubyblog2 What is your “go-to” style and pattern? I am a Noir kind of gal, with some added Mod Tortoise pieces! My go-to-piece at the time being is my Horizontal Tote II because I’m rarely without my laptop. Kelli is a Neptune fan, and she covets her Crosstown Satchel. opalandrubyblog6 Where is your dream travel location? What bag would you carry and why? My Carry-On Rolly and I would love to board a jet plane to Italy! Maybe I’d need two bags for that trip! I could hit the streets of Rome or Tuscany in style with my chic rolling luggage. Kelli would much prefer to throw a good book and her sunglasses in her Beach Bag II and relax on any white sandy beach! If you could share some encouragement with other Retail Store Owners, what would you share? Customers really appreciate that cinda b products are made in the USA. cinda b really takes great effort to ensure that it is an American product. If retail store owners remember to share that the bags are ‘homemade in the heartland’, highlight cinda b as being a lifestyle brand, and showcasing the bags in an attractive yet easy way the customers can touch and feel the bags, customers will respond positively! What is your best tip for hosting an event? Utilize the cinda b Marketing Department! They create the greatest marketing pieces which will help store owners communicate their events! Make sure the staff is knowledgeable about the cinda b line, and team up with a local restaurant or bakery for delightful refreshments to give an extra ‘buy local’ touch! What is your go to gift for a Wedding, Birthday, and Hostess Gift? Kelli and I both love to give a mom-to-be a cinda b baby bag! We also enjoy giving Vertical Cosmetic II bags. opalandrubyblog5 We love that you are carrying some other local brands, tell us all about them and why you decided to carry them? We thought it was very important to highlight and showcase some local Fort Wayne companies in our shop. We created friendships and relationships with most of the local business owners prior to carrying them in the store. Their passion and dedication was so attractive that we just had to partner with them. Along with cinda b, other Fort Wayne brands you’ll find at Opal & Ruby Gift Emporium are Vanilla Bean Unique Cookies, Keepsake Threads, Stonewares by Laura Brandenburg, and s.a.l.t. sisters out of Goshen, IN.   { Check this out...Opal and Ruby is rocking their Facebook Page! }   opalandrubyblog4   Why did you decide to open a store in Fort Wayne? What about Fort Wayne do you love? Fort Wayne is rich in history and tradition. The city loves celebrating with festivals, and will certainly rally together in good times and bad. Although our roots are in Oklahoma and St. Louis, Fort Wayne is home now. And we want to see Fort Wayne grow and flourish! Favorite Quote: quote

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  • cinda b: August 12, 2015

    Hi Sandy,
    Thanks for reaching out, and sorry we are a little behind on our response. Opal and Ruby ( is a brand new retailer in Fort Wayne that carries anything and everything you would want from cinda b. You can also visit our factory store at our headquarters (1530 Progress Road) or click over to

    Happy Friday!

  • sandy buell: August 12, 2015

    Are you open in ft wayne?And whete are you located

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